Our Chief Exec Alex Ward was proud to be part of a panel at this year’s Brand Licensing Europe event at Olympia – the presentation and discussion was about ‘driving value from promotional licensing’. Alex was joined by other industry leaders from companies such as Aardman, Born Licensing, Brave and the Hargreaves Entertainment Group. As part of the discussion, Alex showcased the recent Lime partnership with Bohemian Rhapsody and British Airways.