Experiential brand activations allow your target audience to experience your brand in a fun, unique, and memorable way.
From interactive press events to unique activations for film and TV, Sublime’s experiential marketing activations are designed to boost engagement while creating a meaningful experience.
Although we offer a full service for experiential activations, our team can provide as much or as little support as needed.
Our experts are meticulous planners, and our extensive experience means that no matter the goal, our agency will tailor your experiential activation to ensure it not only delivers against its unique objectives but also maximises its impact.
Experiential activations are immersive experiences made to engage consumers and create a connection with a brand.
Experiential activations refer to a particular installation, which may run from a single day in one location to a multi-date touring roadshow.
Experiential marketing covers a wide variety of events, but some examples of experiential activations include: Product sampling Product demonstrations Pop-up events Exhibitions Product launches Press events
Experiential activations are effective because they have the ability to engage all the senses and create emotional connections, resulting in a memorable experience. Live experiences also encourage people to share a brand’s activation on social media, in turn helping to further campaign reach.
Experiential marketing activations are important as they allow consumers to immerse themselves in a brand or product.
Simultaneously, for brands, experiential activations have the power to bring the brand’s personality to life, setting it apart and enabling it to be differentiated from competitors.
