30/06/2025
Launching a product is an exciting yet challenging prospect for businesses.
When you consider that ‘nearly 30,000 new products are introduced each year’, the need for your business to stand out becomes all the more evident.
Creating buzz and excitement around a product plays an essential role in its overall success, and a product launch event offers the perfect opportunity to do just that.
In this guide, we’ll cover some key steps on how to organise a product launch event, so you know exactly where to get started!
A few key steps to organising a product launch event include, but are not limited to:
Although you might want to storm ahead with the planning process when you’ve got a fun and exciting idea, it’s key to establish the objectives of your product launch event.
Whether you’re looking to drive interest or have the goal of creating a network of prospective customers and partners, it’s essential that you know what your goals are from the outset.
The objectives that you choose will act as a roadmap for your event, helping to guide the planning process and everything from your budget to guest speakers.
Next, you’ll need to identify your target audience.
Who is it that you’re hoping to reach, and what message do you need to convey?
When you consider that ‘80% of attendees say in-person events are the most trusted way to discover new products and services’, the importance of curating your event to appeal to your target audience and build their trust becomes apparent.
By prioritising and tailoring your product launch event in this way, you will maximise the event’s impact.
After all, you could organise the best event in your eyes, but if you’re not planning it with your target audience in mind, all your hard work could fall short.
When you consider that ‘80% of attendees say in-person events are the most trusted way to discover new products and services’, the importance of curating your event to appeal to your target audience and build their trust becomes apparent.
Pulling off a successful product launch event takes a lot of research, planning, and organisation.
Having experts on hand to offer their industry insights and expertise can do much more than alleviate this pressure.
Hiring the right team can take your product launch event from an unmemorable occasion to an immersive and unforgettable event for your guests!
Are you interested in hiring a team to help you curate a product launch event that’s sure to get people talking? Look no further than Sublime.
Our team will plan, manage, and deliver an event tailored to your unique needs and objectives.
Say hello today to learn more about our services and to find out how we can support your product launch event.
When choosing the right venue for your event, you will need to consider factors such as:
When choosing the date of your product launch event, it’s important to consider bank holidays and industry events that could cause scheduling problems that hinder the overall success of the event.
This way, you’ll maximise the number of attendees while prioritising the media attention you stand to gain from your product launch event.
At Sublime, our team will plan, manage, and deliver an event tailored to your unique needs and objectives.
The product experts you provide at your event will play an important role in making your event as engaging and memorable as possible.
What’s more, prominent speakers and partners can make your product launch event more credible and help you attract more attendees when advertising your event.
Be sure to contact industry leaders and subject matter experts who will not only add value to your event but are sure to be a hit with your target audience.
When reaching out, clearly summarise the key details of your product launch event, its objectives, and why they’d add value!
You’ll also want to consider partnering with media outlets and complementary businesses that can maximise the reach of your event, while offering mutually beneficial promotional opportunities.
Your event programme covers the activities and timeline for your product launch event.
In other words, it’s a detailed overview of what’s going to happen on the day of your event.
In short, a programme is important for a product launch event because it clearly communicates the order of the event and contributes to a smoother attendee experience.
The most successful product launch events prioritise attendee engagement, so be sure to bear this in mind when planning your event programme.
From product demonstrations that showcase your product’s benefits to panel discussions and networking opportunities, there are many ideas that you can include in your programme to ensure that your event entices and engages your target audience.
The product experts you provide at your event will play an important role in making your event as engaging and memorable as possible.
Whether you’re planning to release a new product or have upgraded a well-loved product, Sublime’s product launch events service can help.
With years of experience in curating product launch events, our team at Sublime can help generate excitement around products while creating an experience that customers are sure to remember!
Say hello to our expert team on 020 7317 9280 or at andy@sublimepromotions.co.uk to find out how we can assist you.