
With years of experience behind us, our company has the eye for detail to design an OOH campaign that’s innovative and unique.
Compared to traditional advertising like TV and radio, OOH advertising campaigns allow brands to engage with their audience subconsciously.
Sublime’s programmatic OOH advertising service serves to communicate your message with audiences and build brand awareness, while its flexible nature allows you to adapt to changes in real time.
Through our media partners, our agency can deliver ad-hoc targeted campaigns at very short notice, allowing you to remain competitive, agile, and at the forefront of your customers’ minds.
In short, OOH advertising is any form of advertising encountered outside of a consumer’s home.
There are many reasons why you might decide that OOH advertising is right for your business. That said, OOH advertising is best used to reach consumers who are on the go to support other marketing efforts. Its key benefit is that the consumer cannot block or skip past the advertisements.
OOH advertising is usually measured by impressions, reach, and frequency.
Impressions are the number of people who saw the advertisement, reach is the number of unique individuals who were exposed to the advert, while frequency is the number of times the same person was repeatedly exposed to the ad.
There are many types of OOH advertising, and which you choose will often depend on your goals, as well as your budget, and other factors.
Different types of OOH advertising include, but are not limited to:
Billboards
Digital Screens
Murals
Posters
Flyposters
Street Furniture
Transit/Transport
Shopping Malls
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