2K Games / Marvel’s Midnight Suns

Sublime were asked to create a themed stand to promote and raise awareness for 2K Game new release Marvel’s Midnight Suns at MCM Comicon Birmingham

The stand required a photo opportunity for show attendees that would help further the campaign reach online

The project has very limited lead time and required us to deliver hands-on sampling of the game prior to release and encourage uplift of pre-order sales of the title

examples of experiential marketing marvel
experiential marketing campaigns marvel
experiential marketing examples marvel

Sublime handled design & installation of all stand elements including graphics, furniture and modular structure

For the photo opportunity we created a 3D replicas of the lead protagonist’s weapons that participants could pose with to have their picture taken for sharing across their preferred social media platforms

Sublime also supplied a live day event staff who were well-versed in the Marvel universe & strategy game knowledge to adeptly engage with attendees of MCM Comic Con Birmingham

You may also like