To create a fun, themed environment at the Curzon cinema, Soho for the pre-screening ‘fun in the foyer’ element of the influencer event
Deliver key branding points and photo opportunities at the site to ensure Gabby’s Dollhouse owned the space and that this was reflected in the press pictures generated
Ensure that the full site conversion was delivered and removed in an extremely tight installation window
Sublime worked with Licence 2 PR to create a venue takeover solution that would be achievable for limited budget on a very short lead time
We produced a product display wall photo op that was an event focal point designed around the interior of the Dollhouse and delivered a complete graphic of the main bar (the largest feature in the room) to dominate the space
LED lighting was installed to deliver an on-brand colour wash for the space before filling the ceiling of the room with 1000 LED filled, helium balloons
Finally we added a selection of soft furnishings to bring everything together
