ECB / The Hundred Launch

Sublime were asked to assist with a national press event to launch the new format cricket competition to mainstream and sports media.

The event would showcase the player draft for the 8 Team League including player reveals, sports photoshoot and intimate interview spaces.


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the hundred experiential marketing service
the hundred experiential marketing campaign

Sublime overbranded an urban event space for hosting sports journalists and enable them to test their batting and bowling skills against England’s finest cricketers for content creation.

We oversaw full event production encompassing the fabrication of two full size batting enclosures with specialist flooring to ensure audience safety and venue protection.

Sublime handled the technical installation including all audio and visual elements, sound, lighting and event refreshments from competition sponsor KP snacks.

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the hundred launch experiential marketing
ecp experiential marketing campaign

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