Sublime were tasked to manage all aspects of the Car S.O.S. Village on behalf of National Geographic at The British Motor Show.
Our responsibilities included co-ordination with the show production team, key stakeholders, classic car owners as well management of live appearances by the show talent Tim & Fuzz.
Sublime created a 25m x 12m exhibition stand incorporating 5 x restored vehicles that featured on Car S.O.S. including all vehicle logistics and hospitality for the owners.
We approached contributors that feature in Car S.O.S to provide live demonstrations of restoration techniques on the stand, incorporating their artwork into a workshop themed design & handling all their logistical requirements.
Sublime incorporated a retail desk to allow for sale of Car S.O.S. merchandise as well as more family focused experiences such as Scalextric races via Hornby and sharable photo opportunities to further campaign reach online.