Netflix / I Like To Watch Tour

Sublime created a national roadshow to raise awareness of Netflix’s I Like To Watch amongst it’s target demographic and visit locations that are often over-looked on promotional tours to help support LGBT+ events and talent in new areas.

Sublime sourced a vintage motorhome to act as tour unit and conducted complete refurbishment of the interior to reflect the I Like To Watch set design as well as full exterior wrap.

We oversaw all aspects of reformatting the show to make it suitable for an immersive live audience event including supply of show runners, scripting & conducted rehearsal days with talent.

Sublime handled all operations for the national roadshow including location sourcing, site booking, production, talent handling, accommodation & logistics.

We also created a bespoke oversized CRT style TV unit to function as large format TV screen at events as well as bespoke make-over units for participants.

Sublime also facilitated the needs of the Netflix film crew that accompanied the tour, assisting with their logistical requirements as well as providing access to locations and local talent.   You can see the fantastic documentary that they made about the UK drag scene below.


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