Netflix / The Irishman

Sublime were asked to create a fully operational, exact replica of the 1970’s Lincoln Continental that features prominently in the film.

The branded vehicle needed to be utilised at key UK locations in the run up to awards season, creating head turning content generating moments and photo opportunities with the general public.

experiential marketing campaign for netflix
the irishman experiential marketing
experiential marketing the irishman car

Sublime sourced and purchased a perfect period vehicle which required  a full mechanical and cosmetic over-haul in a five week lead-time.

We managed a 6 week campaign of touring and photo calls across the UK, including the tricky negotiation of last minute permissions to have the vehicle at prominent central London locations.

Sublime provided full staffing and logistical support for the campaign, transporting the Lincoln between locations in a covered F1 transporter unit to ensure that the car arrived in mint condition at each stop.

Design and production of ‘the world’s longest movie poster’ installation at Westfield London to act as a backdrop for the car’s most high profile appearance.

the irishman experiential marketing campaign
experiential marketing for netflix
the irishman experiential marketing service

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