Sublime were asked to create an activation to celebrate the iconography of the 007 franchise and amplify social media coverage about the new instalment.
In addition, we were employed to handle logistics for Aston Martin vehicles for launch day promotions.
Sublime fabricated a branded booth that allowed guests to register themselves as a OO agent.
Inside the booth our prospective agents would walk in front of a green screen and perform the classic Bond turn and shoot pose. Upon leaving the room guests received their agent ID card and a personalised Bond trailer to share online.
