Sublime were asked to help promote and raise awareness of the Karma’s World brand on a nationwide tour with a retail partner
We had to drive consumer purchase of the Karma’s World product range in Asda stores and online
We were tasked to create an experiential activation where families would be able to engage with key characters and themes from the show
Sublime sourced a genuine American school bus to act as the tour unit which was stripped out and custom refitted to our specifications along with a full interior and exterior vinyl wrap
Features included a Rap –A-Long Booth, amini replica of a recording studio where guests could record themselves rapping along to Karma tracks , arts & crafts stations where kids could create their own Karma keyrings & journals, an Instagram ready Record Wall to provide a fantastic photo op and two dedicated product display zones to show off the range of Karma’s World products available in Asda stores
The tour visited 9 Asda stores at the end of the summer holidays as well as dropping in at BLE at the ExCel