Sega / Creative Assembly: Skaven Labs

the launch of the skaven labs add on to total war: warhammer 2 was all about experimentation and mutation so it was only right that we created a mad scientist’s laboratory in which to hold the press launch!

A VICTORIAN WAREHOUSE served as the perfect setting, providing a multitude of gaming experimentation stations for our guests as well as a huge number of opportunities for twisted scientific dressing

 

 

skaven labs experiential marketing stunt
sega logos
skaven labs experiential marketing event

THE VENUE WAS DRESSED WITH BUBBLING TEST TUBES OF LUMINOUS LIQUIDS, PERIOD FURNITURE, GRISLY ABORTED MUTANT AUTOPSY SCENES AND A HUGE WORKING TESLA COIL ENCASED IN A GIANT FARADAY CAGE. We Ensured THAT THE SPIRIT OF EXPERIMENTATION WAS MAINTAINED right down to the catering with GUESTS ABLE TO MAKE THEIR OWN weird and wonderful food combinations at our TACO FILLING bar.

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