Sublime were requested to source a replica of the Ecto 1 vehicle to be used in PR activity around the theatrical launch of Ghostbusters: Afterlife.
Having previously worked on the Ghostbusters franchise we were asked to update and adapt the vehicle and manage all logistical elements of transportation and installation.
Sublime sourced a 1959 Cadillac Meteor which was converted into Ecto 1 replica.
Working closely with Sony’s PR team we ensured the timely delivery and installation at key locations including the ITV’s This Morning studio, Leicester Square multimedia screening, The Classic Car Show and a press junket with the film’s director and producer.
