SUBLIME WERE ASKED TO captivate target families AND generate an engaging experience for children For THE theatrical release of Hotel Transylvania 3 – A Monster Vacation. THE ACTIVITY HAD TO create memorable interactions whilst establishing key film themes and UTILISING IT’S RANGE OF COLOURFUL characters.
Sublime designed a touring roadshow unit which visited 6 premium shopping centre locations across the UK with footfall totalling 475,000 across a 3 week period up to release. This included full creative and logistical management of A large touring structure, staff recruitment, ARRANGING costume character performances, AND amplifying exposure through local PRESS and social media channels.
We generated PR coverage of over 1,000,000 audience reach across the country with social media reach hitting 834,320. Appealing activities for children included Catch-A-Wolf pup WIND CHAMBER, Blobby MINI-Golf Game, Yucky Dip and social sharing incentives with over 5,000 giveaways.