Sony Pictures / MIB Slate Presentation

With 2019 set to be one of Sony’s biggest, most varied line up that they’ve had in years we had the pleasure of creating something highly unusual for their Slate Presentation.

Celebrating the return of the original Guardians Of The Galaxy we were asked to brand Odeon Leicester Square to immerse 300 attendees into the Men In Black London Branch.


MIIB experiential marketing service
MIIB experiential marketing logo
MIIB experiential marketing service

With guests being treated as extra-terrestrial arriving on planet Earth they had to endure our interstellar decontamination process via a secret entrance & immigration services.

In addition to the out of this world secret cinema experience we also provided guests with personalised intergalactic approved VISAs & showcased props from the movie including the Paul Smith suits in collaboration with Men in Black.

Guests were then shown exclusive content of upcoming releases following with a cocktail reception including premium canapes and themed cocktails such as The Pawny-Star Martiani & The Neuralizer.

MIIB experiential marketing work
MIIB experiential marketing service
MIIB experiential marketing campaign

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