Square Enix / Square Enix Plays Event

Sublime were tasked with creating a showcase event for Square Enix to run in conjunction with the Tokyo Games Show for a synchronised launch

The event needed to be subtly Japanese themed and contain all the trimmings of an exhibition including themed food recreations from the Square Enix Café in Japan

The client needed to promote nine upcoming new releases for press and social influencer attendees from multiple territories across Europe & UAE

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Sublime sourced & overbranded a suitably sized London venue at short notice that could accommodate the 100+ Nintendo Switch & Playstation 5 demo stations required for the 200+ attendees

Sublime provided full event service including guest logistics, accreditation, furniture sourcing, lighting & AV setup, set dressing, branding & catering

A themed Japanese street food menu was curated including Bubble Tea bar and bespoke desserts representing game characters as per the Square Enix Café’s designs

We created themed touch points of a green screen sticker printing booth and a fully stocked Japanese Supermarket providing attendees with the opportunity to redeem stamps for quirky Japanese grocery items

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