Universal tasked us to design and produce a tourable, all ages Trolls experience suitable for use across Europe. The experience required the delivery of mass audience engagement and entertainment and provide substantial sales uplifts at retailers within each location.
Sublime sourced a 30 Ton articulated trailer unit and converted it into a replica of the Trolls village complete with Poppy’s hair salon, cupcake decoration station, soft play area, arts and crafts activity & much more. Both the tractor and trailer were fully wrapped to provide real stand out. The entire unit was wrapped in eye-popping, multi-coloured Trolls artwork, ensuring we got mass exposure to fans of all ages wherever we went!
Since August 2018 we have travelled a total of 12,200 miles across 57 cities (including Germany, Spain, Italy, Holland & France) with a total of over 54,200 visitors. That’s also over 50,000 cupcakes eaten!