SUBLIME WERE ASKED TO SOURCE A MULTI-ROOM CENTRAL LONDON SPACE TO ACTIVATE THE LAUNCH EVENT FOR FAR CRY: NEW DAWN.
THE EVENT WAS TO BE ATTENDED BY MAINSTREAM AND GAMING PRESS ALONG WITH SELECT SOCIAL INFLUENCERS.
THE GAME DEVELOPERS WERE FLOWN IN TO PROVIDE A DETAILED OVERVIEW OF THE GAME AND CONDUCT INTERVIEWS.
SUBLIME SOURCED AND BRANDED A CENTRAL LONDON VENUE WHICH WAS FULLY LIT IN ELECTRIC PINK TO MATCH THE GAME’S BRIGHT COLOURWAYS
DETAILED GRAFFITI VINYLS WERE APPLIED TO VENUE WALLS SHOWCASING THE GAME’S DISTINCTIVE ART.
CONTENT CAPTURE STATIONS WERE INSTALLED FOR EACH CONSOLE TO ALLOW PRESS TO RECORD GAMEPLAY FOR USE IN THEIR FEATURES.
A NEW FEATURE IN THE GAME IS TIMBER, THE FANG FOR HIRE JAPANESE AKITA – SUBLIME ARRANGED FOR A SUITABLE PROMOTIONAL CANINE TO ATTEND THE EVENT AND ENGAGE WITH GUESTS TO CREATE CONTENT FOR THEIR SOCIAL MEDIA CHANNELS.
