Sublime created SPECIALLY TAILORED ACTIVATIONS FOR KEY RETAILERS Including; A GIANT TRICERATOPS SKULL FOR JOHN LEWIS oxford street, A VOLCANO REPLICA FOR HARRODS AND VIDEO PROJECTION ONTO SMYTHS FLAGSHIP STORE at STAPLES CORNER.

CONTENT CREATED FOR THE ACTIVATIONS WAS UTILISED BY RETAILERS TO ANNOUNCE THE ARRIVAL OF THE NEW PRODUCT RANGE across multiple SOCIAL CHANNELS.