To promote and raise awareness of the theatrical release of Kung Fu Panda 4
Utilise the familiarity and affection of the iconic lead character “Po”
Produce a touring unit and achieve maximum visibility and interaction with key target audiences in the run up to the film’s release
Sublime produced a branded Po’s Bao Bun Bonanza – A touring unit which conducted activations at high footfall locations including London Westfield, Manchester and Birmingham city centres
A 5m demountable trailer unit was deployed to create a catering station for the distribution of branded steamed bao buns in different flavours (with vegan options available)
Consumer experience was enhanced with the distribution of activity sheets and costume character appearances across all weekends
