To launch the sampling tour for VK Ices – A new product line of alcoholic ice lollies from VK
To facilitate the sampling the new VK Blue & VK Orange & Passionfruit ice pops at an iconic London location to generate PR coverage to promote the nationwide tour
Sublime facilitated a launch day Summer party at the iconic Potter’s Fields location, recommended for it’s eye-catching backdrop of Tower Bridge
Sublime provided end-to-end services including planning, installation, derig and live event management of the activation
Sublime coordinated all event logistics including the VK Ices Van, inflatable structures, power distribution, DJ booth, furniture and providing brand ambassadors to encourage participation in the sampling activity
Due to the samples being 4% ABV and vodka-based, Sublime implemented a strict Challenge 25 policy and ensured that security were on site for the duration of the event