VK / Summer Style Sorted

As part of VK’s ‘Summer Sorted’ campaign, the brand partnered with New Look to give customers 20% vouchers with every promotional multipack purchase.

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Sublime produced a promotional unit which visited high footfall shopping centres to promote ‘VK SORTS YOUR SUMMER STYLE’.

Within the site space we offered an abundance of activities to consumers including; personal style makeovers from Love Island stars Olivia & Alex with New Look garments, an adults pick’n’mix station with confectionery flavoured to match each product in the VK range and garment personalisation station.

Shoppers were incentivised and rewarded for social sharing with backpacks, sunglasses which were colour coordinated to each VK flavour variant.

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