EACH YEAR, THE BIGGEST BRANDS ACROSS EUROPE CONGREGATE IN LONDON FOR BRAND LICENSING EUROPE; A TRADE SHOW FOR THE LICENSING INDUSTRY. TO CREATE A POINT OF DIFFERENCE FOX ASKED SUBLIME TO CREATE AN INTIMATE, MEMORABLE AND HIGH-END EXPERIENCE THAT WAS A WORLD AWAY FROM THE HUBBUB OF THE CROWDED EXHIBITION HALL. FOR THIS EVENT, SUBLIME SECURED DURBAR COURT IN THE FOREIGN OFFICE TO IMPLEMENT A SLATE PRESENTATION FOR THEIR UPCOMING ANIMATION TITLES.
WE PRODUCED A FULL CONFERENCE style event WITH MULTIPLE VIP SPEAKERS, ANIMATIONS, LIGHTING AND EFFECTS TO CREATE A PREMIUM STAND OUT EXPERIENCE FOR 450 GUESTS. SECURITY AND LOGISTICAL PLANNING AT SUCH AN ICONIC WHITEHALL LOCATION WAS ALWAYS GOING TO BE A CHALLENGE BUT WE SUCCESSFULLY created a full theatrical PERFORMANCE SPACE WITH BREAKOUT ROOMS, VIP AREAS AND GREEN ROOMS. GUESTS WERE TREATED TO A first chance look at EXCLUSIVE CONTENT AND SCRIPT INSIGHTS WHILST CONSUMING GOURMET CANAPES AND CHAMPAGNE, ALL WHILST BEING SERENADED BY A STRING QUARTET from the Royal college of music.
