2K Games / LEGO 2K Drive

To support Launch day activity in partnership with the LEGO store by creating an eye-catching photo opportunity at a notable London Location

To create a 3D replica of one of the game’s more distinctive vehicles featured on the pack artwork

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Sublime created a four metre high replica of 2K Drive’s Chicken Truck as featured on the game’s trailer and pack shot artwork

Working from digital assets supplied from 2K Games Sublime were able to convert a base trailer unit into the Chicken Truck replica on a very limited lead time and budget

Sublime negotiated placement within Leicester Square for launch day completing all required site accreditation and requirements with Westminster council

The vehicle was toured through London for added exposure in advance of the launch day activity at the LEGO store featuring special guest appearance from Sam Ryder

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