Sublime were asked to help go generate national awareness around the launch of new Disney+ series from the Star Wars franchise
The client wanted to engage with high volumes of fans in the run up to launch and provide an unforgettable experience for guests
Sublime created a 5-week national roadshow around high footfall shopping centres: London, Birmingham, Manchester, Newcastle and Nottingham
We handled full event design, production, logistical planning and staffing
Sublime handled fulfilment of local social campaign and media competitions
Production elements included design of an immersive cockpit experience featuring four Star Wars themed escape room challenges as guests attempted to restore power to the starship from streaming series
We created a photo moment to capture successful participants finally engaging the hyperdrive supplying both prints and digital versions for sharing online
Sublime created additional themed props including a recreation of the Speeder Bike from the series for participants to pose on for photos