Actiph Water and Disney asked Sublime to create a brand activation that would excite the people of London creating a memorable interaction with the brand whilst promoting the film’s release
Drive brand partner sales though product sampling
Create a PR worthy moment incorporating an interactive water element that would engage consumers at a landmark location with high footfall
Actiph Water partnered with Disney’s Deadpool & Wolverine in their Wet and Wild Summer promotion of their main product – PH9 Bottled Water
Sublime sourced a programmable Waterfall Swing where guests swing through bespoke icons from the Deadpool franchise and Actiph Water without actually getting wet
Social influencers and members of the public could enjoy the unique water feature and receive their own personal digital asset of their swing session to help further the campaign reach online
Sublime handled full event production including branding, location sourcing, staffing and on-site logistics