To deliver a press-worthy activation for Sony Pictures to amplify their ongoing partnership with Hyundai on the Spiderman movie franchise
To utilise a high-profile London location with iconic landmarks to help create visual impact
To produce an installation showcasing the Hyundai Ionic 6 as well as assets synonymous with the Spider-Verse franchise to promote the new release of Across The Spider-Verse
Sublime approached a number of London brand activation sites but settled on the Queen’s Walk location for the installation for the fantastic views of Westminster & Big Ben
Sublime created a giant “Spider-Verse portal” on London’s South Bank to replicate the inter-dimensional travel phenomenon used in the film and predominantly on the new campaign artwork
The Portal structure incorporated a hexagonal LED wall to display bespoke content of Miles Morales and Spider-Gwen while integrated PA system played soundtrack content from the film
The Ionic 6 was suspended via a bespoke ramp structure and dressed with broken flagstones and webbing materials to create the illusion it had been caught by Spiderman after exiting the portal
