To deliver a full Nickelodeon carnival parade through central Valletta, Malta
To supply dancers, presenters and staff to manage multiple daytime activity areas
To produce select specialist props and theming elements showcasing Nickelodeon’s different properties
Working with local float contractors, dancers and authorities, Sublime created a full Nickelodeon parade from the ground up; designing the structure, choreography, music, costumes and rehearsal plan for all performers – even enlisting the Armed Forces of Malta brass band to take part with a medley of Nickelodeon theme tunes!
We produced a 3.5m tall replica of Transformer’s Bumblebee to create a fantastic photo op, as well as a character morph GIF activation and temporary tattoo station
Sublime designed and delivered the day time Dance Party stage where our team of dancers and presenters taught choreography for over 20 different songs to kids throughout the weekend
We managed all of the logistical elements for the campaign, smoothly operating a crew of over 100 people as well as taking care of freighting for both our team and the client