Sublime were asked to help drive awareness of the cinematic release of Paddington in Peru during launch week
The client wanted to create an eye catching installation at a London landmark location to help publicise the film launch
We were tasked with delivering a memorable interactive experience for fans of the franchise that referenced the new film’s Peruvian setting
Sublime produced and installed a giant marmalade jar prop against a backdrop of Tower Bridge
The installation featured an immersive walkthrough experience inside the jar where consumers were transported to the Peruvian rainforest along a wobbly rope bridge
Video content of the jungle trek was captured and shared with each adventurer for sharing on social channels
Branded activity sheets and pawprint stickers were distributed to attendees
